Without exposure, businesses would come and go very quickly. In this new digital age, there are even more options for how you want to advertise your business. There are a variety of resources, all priced differently so you can pay as much as you want or nothing at all. You will need to be aware of your target audience and what form of media would they consume the most.
Traditional media most commonly refers to print, radio or television advertising. Ads in magazines, newspapers, on the radio and the television, are how you would target an older audience. To optimise this advertising medium, have your ads displayed prominently or played at peak times. Traditional media is a paid service so businesses who don’t want to spend too much time or money on advertising should look to other forms of media.
New media refers to the internet and the various avenues on which you can advertise. Like traditional media, you can by ad space to appear on Google or other pages. Again this is monetarily based. If you are looking for a little to no fee advertising option, social media has the largest reach. The audience on social media, in particular, is younger and many services, such as Facebook, Twitter and Instagram, offer free business models that highlight all your relevant information for public consumption. Their algorithms favour those who post regularly so constant monitoring is needed to ensure your advertising is being reached by as many people as possible.
On a smaller scale, physical advertising in your area can boost visibility. Flyers or business cards are a good way to get locals to be aware of your presence in the community and can be fairly inexpensive. This form of advertising lets you reach an array of people as well as helping to establish yourself in your local area. If you have more money to spend, consider renting a billboard or a bus stop space for larger scale advertising.