The online shopping experience has seen a revolution in the COVID economy. With more shoppers choosing to buy online in real-time and around the clock, it may seem difficult to keep the experience of the online interaction from becoming impersonal and robotic.
Establishing trust in an online setting offsets the risks for online shoppers, which makes them feel more willing to purchase your products.
It’s important to try to limit the mitigating factors that may affect the process of going from cart to purchase.
There is an inherent risk of product uncertainty for buyers. The delayed gratification between the purchase and arrival of the product can trigger further uncertainty, but you can ease this with strong policies regarding returns and quality assurance alongside customer service support. Satisfaction will equal retention of the customers and provoke further loyalty.
Unnecessary risks can jeopardise long-term customer commitments. Transparency of your process can build that trust your customers have for your business. Price guarantees and one-click purchasing can reduce those unnecessary risks. For best practice, you should:
- Be transparent and never mislead your customers
- Provide easy opt-outs
- Always act in the best interest of those you are serving.
Privacy and security concerns can erode customer trust. Shoppers fear misuse of personal information, security breaches and a lack of visible security features at checkout. Shoppers want to conduct business on a site that is reliable and credible.
Establishing a well-built and reliable online presence is a benchmark for long-term success and a key differentiator in the marketplace between you and your competitors. Ensure your customers go from cart to checkout with these simple tips to create loyalty and trust.