Business
CategoryBuilding a solid startup
It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive..
Simplifying your marketing
Overcomplicating your marketing efforts in a bid to increase awareness and boost sales is a common trap. As the marketing industry continu..
Communicating effectively with difficult people
Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, dif..
Why failing can be good for your career
Failure is often considered a sign of weakness or defeat. However, it is also known to be a natural stage in an entrepreneur’s career and ..
Social media marketing trends
Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute conten..
How to turn around a bad work day
Bad days can happen to the best of us, but before you throw in the towel and call it a day, consider how your mindset may be influencing y..
Using storytelling to build your brand
Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience.
Many businesses ..
Why your business needs a mission statement
A compelling mission statement will give your small business the purpose it needs to grow. In just a few clear and succinct sentences the ..
Morning habits matter
How do you like to begin each day?
The daily routines of successful entrepreneurs prove that ‘when’ and ‘how’ you choose to start your mor..
Importance of a positive workplace
Employees play an essential role in the success or failure of a small business. Which is why creating a positive workplace environment for..